Exclusive interview with Jean-Noel Kapferer, author of The Luxury Strategy | Eul din eticheta
Jean-Noël KAPFERER - Conférence et contact
Jean-Noël KAPFERER | Ph.D Kellogg, Northwestern University, USA | Research profile
Jean-Noël Kapferer (Author of The Luxury Strategy)
Jean-Noël Kapferer - Babelio
Jean-Noël KAPFERER - Conférence et contact
The New Luxury is Luxury For All, Suggests Jean-Noël Kapferer
What Is Kapferer's Brand Identity Prism? Defined For 2023
Jean-Noël Kapferer | Kogan Page
Kantar Luxury Conference - Presentation by Jean-Noël Kapferer (Oct 2021) - YouTube
The Brand Identity Prism and how it works - How Brands Are Built
Jean-Noel KAPFERER, Emeritus Professor | HEC Paris
Jean-Noël KAPFERER - Conférence et contact
Brand Identity Prism (Kapferer) - Toolshero
Jean-Noël KAPFERER | Ph.D Kellogg, Northwestern University, USA | Research profile
Jean-Noël Kapferer | Kogan Page
Deluxe: How Luxury Lost Its Luster: Thomas, Dana: 9781594201295: Amazon.com: Books
Jean-Noël KAPFERER - Conférence et contact
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity: Aaker, David A.: 9780743249386: Amazon.com: Books
Thierry Mugler - Wikipedia
Jean-Noël Kapferer | Kogan Page
The Brand Identity Prism: what it is and how to use it - 99designs
Everything Luxury: The Branding Strategy Of Bernard Arnault (Bernard Arnault Books): Ashlee, Pasols: 9798475747049: Amazon.com: Books
Strategic brand management by Jean-Noël Kapferer | Open Library
Brand identities of hijacked brands: similar or unique?
Jean-Noël Kapferer | HEC Paris
